Privacy Policy

This Privacy Policy describes how MB Hoperfy, a company registered in Lithuania ("Hoperfy", "we", "us", or "our"), collects, uses, shares, and protects your personal data when you use our online booking and ticketing platform, including pages under events.hoperfy.com (the "Platform").

By using our Platform, you agree to the terms of this Privacy Policy.

1. Data Controller

2. Information We Collect

We collect only the personal data necessary to provide our hotel booking and event ticketing services. This may include:

• Full name, email address, and phone number
• Billing or payment details (processed securely through third-party providers)
• Information related to hotel reservations and ticket purchases
• Technical data such as IP address, device information, and browser type
• Cookies and analytics data for performance and marketing purposes

We do not collect or store any payment card information directly; this is processed by secure third-party payment providers.

3. How We Use Your Data

We use the collected data to:

• Process and confirm hotel bookings and ticket purchases
• Communicate booking or event updates to you
• Provide customer support and handle change or refund requests
• Share booking details with hotels or event organizers when required
• Analyze website usage and improve user experience
• Comply with legal and accounting obligations

4. Legal Basis for Processing

We process personal data on the following legal grounds:

• Contractual necessity: to fulfill your booking or ticket purchase
• Legitimate interests: for analytics, service improvement, and fraud prevention
• Legal obligation: to maintain accounting and transaction records
• Consent: for marketing and tracking cookies, where applicable

5. Sharing of Information

We share your personal data only with trusted partners and service providers as necessary to provide our services:

• Hotels and accommodation partners – for reservation confirmation and check-in
• Event organizers – to assign and deliver event tickets
• Payment processors – for secure transaction handling
• CRM provider (HubSpot) – to manage customer bookings and communication
• Analytics and tracking providers – such as Google Analytics, Meta Pixel, Hotjar, and Google Tag Manager

We do not sell your data to third parties. Data shared with partners is limited to what is strictly necessary to complete your booking or issue your ticket.

6. International Data Transfers

Your data may be processed or stored outside the European Economic Area (EEA), including by our hosting providers, CRM, or analytics tools. In such cases, we ensure that appropriate safeguards (such as Standard Contractual Clauses or equivalent protections) are in place to maintain GDPR compliance.

7. Data Retention

We retain your data for up to 10 years, as required for accounting and service record purposes. After this period, or upon your request, we will delete or anonymize your data unless required by law to retain it longer.

8. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Request correction or deletion of your data
• Withdraw consent for marketing or tracking
• Request restriction or portability of your data
• Lodge a complaint with a data protection authority

To exercise these rights, contact us at support@hoperfy.com.

9. Cookies and Tracking

We use cookies and similar technologies to improve the functionality and performance of our Platform. These may include:

• Essential cookies – necessary for site operation
• Analytics cookies – to understand how users interact with the site (Google Analytics, Hotjar)
• Marketing cookies – to measure advertising performance (Meta Pixel, Google Tag Manager)

By using the Platform, you consent to our use of cookies. You can manage or delete cookies through your browser settings.

10. Data Security

We apply appropriate technical and organizational measures to protect your data from unauthorized access, alteration, or loss. While we strive to ensure the security of your information, no online system is completely risk-free.

11. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website, and material changes will be communicated where appropriate.

12. Contact

If you have any questions or concerns regarding this Privacy Policy or your data, please contact: